Superior Style Home Improvements Ltd fined GBP 150k

Essentials

Date of enforcement action:
04/Sep/2019
Jurisdiction: Fine imposed:
United Kingdom Flag for United Kingdom, which is the jurisdiction taking enforcement action GBP 150,000 (US$192,500)
Defendant company or entity: Industry segment:
Superior Style Home Improvements Ltd

Case summary

The UK Information Commissioner’s Office issued Superior Style Home Improvements Ltd with a monetary penalty of GBP 150,000 under the Data Protection Act 1998.

The ICO made findings that Superior Style Home Improvements Ltd had placed a number of unsolicited commercial calls to persons in the UK, with the purpose of selling them goods or services. These calls were placed to persons had who previously subscribed to a ‘do not call’ registry (administered in the UK by the Telephone Preference Service, “TPS”).

“Between 30 May 2019 and 30 April 2018, the ICO received 83 complaints about unsolicited direct marketing calls made by Superior Style. Of those, 63 complaints were made to the TPS, with a further 20 made direct to the Commissioner. All of these complaints were made by individual subscribers who were registered with the TPS.”

In determining the seriousness of the contravention, the ICO recorded that: “The Commissioner is satisfied that the contravention identified above was serious. This is because there have been multiple breaches of regulation 21 by Superior Style’s activities over an 11 month period, and this led to a significant number of complaints about unsolicited direct marketing calls to the TPS and the Commissioner. […] In addition, it is reasonable to suppose that the contravention could have been far higher [in impact] because those who went to the trouble to complain represent only a proportion of those who actually received calls.”

(ICO Official Release)

Applicable legal provisions

Enforcement information

Enforcement authority: Type of enforcement action:
Information Commissioner's Office Flag for United Kingdom, which is the jurisdiction taking enforcement action Penalty notice
Subject to appeal?
Yes (can be appealed within 14 days)

Cite this fine in your work

Data Privacy Fines Index. (2019-09-04 09:03) Superior Style Home Improvements Ltd fined GBP 150k. dataprivacyfines.com. Retrieved from https://dataprivacyfines.com/fine/superior-style-home-improvements-ltd-fined-gbp-150k/

Entry last updated: 2020-01-12 11:26 GMT.